A new wild art trail for Pulborough to boost local tourism

An exciting new wild art trail experience was officially declared open this week (Tuesday 30 July) showcasing the beautiful Pulborough countryside with thrilling sculptures and artworks, by renowned Sussex artist, Steve Geliot, which are brought to life with the aid of the Pulborough giant’s WildArt trail app.

The four-kilometre nature and art-based trail walk starts from Pulborough Rail  Station and goes through the village, across Pulborough Brooks, and then on to the RSPB nature reserve (or vice versa).

The walk is marked throughout by high-quality sculptures, waymarkers and information boards highlighting the local history and wildlife along the way.  This is supported by a WildArt App which introduces the Pulborough gentle giant and trail guide and will help walkers to find out more information about the walk, surrounding countryside, wildlife, local history and points of interest.  The app is also a great educational tool for younger audiences and includes a bespoke quiz.

Horsham District Council was awarded £200,000 from the European Union’s Agriculture Fund for Rural Development Programme (EAFRD) to develop the trail which will boost rural tourism in the Pulborough area.  The funding comes via the Rural Payments Agency, the finance arm of DEFRA.

The project was managed by a Steering Group with partners from Horsham District Council, RSPB, Pulborough Parish Council, Pulborough Community Partnership and the South Downs National Park.

The children’s component of the trail is supported by entertaining Augmented Reality (AR). Along the trail, children will meet and interact with 3D characters, encouraging them to engage with wildlife and nature. The inclusion of AR within the app will be a unique feature point, which will maximise the potential to attract more visitors to use the trail and visit Pulborough and its surroundings.

Commenting on the Wild Art Trail, Horsham District Council Cabinet Member for the Local Economy Cllr Paul Clarke said:

“I am delighted that this unique experience for Pulborough, which will really showcase both the town and its surrounding countryside, is now officially open for everyone to enjoy.

“It will provide such an imaginative and engaging educational tool for children and adults alike.

“The trail is something completely different for Pulborough and will give the town and surrounding areas a real boost, bringing more visitors to the area, encouraging them to stay for longer and enjoy the great facilities on offer.”

“It provides an excellent opportunity for our tourism economy businesses – food and drink, accommodation and visitor attraction providers, and will help to build our vision to develop the number one ‘Hub and Host District’ in the South East.”

Improvements to the walking environment, including footpaths, gates, drainage etc. will mean that the trail walk can be year-round, flooding permitting, thus extending the tourism season beyond the summer months.

Search for the free app on Google Play or App Store, more information is available on Facebook @pulboroughgiant or https://www.horshamvisitor.co.uk/things-to-do/pulboroughwildarttrail

Posted in 2019, News.

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